Most of us have been told, at some point in our lives, “life’s not fair.” Whether it was our parents, the media, or a school teacher, we have learned that not everything is equal in this world. Some are rich, some are poor; some are educated, some are uneducated; some work hard to make a living, some simply rely on the hard work of others and wait on their government handout to come in the mail. Despite this universal truth of “unfairness,” there is a movement on the left to equalize everyone and everything. From “free” healthcare for everyone to farm subsidies, equality is placed above quality. Of course “free” healthcare is not free at all, nor would it be available to everyone: those above a certain income bracket, those who pay the most in taxes and fund the majority of this “free healthcare” would be ineligible! Call it “liberalism” if you like, but we prefer the term “socialism.”
Another branch of this socialist movement worldwide has been innocently labeled as “Fair Trade.” It seems that many coffee farmers in South America have been receiving prices for their coffee that are less than their costs of production. Therefore, a movement has launched to support these poor farmers despite their unsuccessfulness. Fair Traders are made up of businesses who agree to participate in certain activities aimed at bettering the lives of these farmers. Such businesses are called “Fair Trade Certified.” These businesses include Starbucks and many other coffee houses around the world. While Fair Trade groups are involved in more than just buying coffee, the greatest emphasis of their work is to help these farmers make more money. These groups work to see to it that poverty stricken farmers in less developed parts of the world are able to earn “a living wage” despite the low value of their goods. Many of the farmers in South America simply can’t meet cost for a variety of reasons so Fair Trade Certified companies agree to pay an arbitrary premium on the coffee beans. This is a typical liberal response. See a perceived injustice, blame it on the free market, and throw money at it. This seems to be such an unrefined, uneducated response to the coffee farmers’ plight. “They don’t make enough…well, pay them more!” The Fair Trade movement is simply strong-arming American businesses into buying their coffee, threatening to tell the world that these businesses favor impoverishment and want to see poor farmers suffer.
Many factors are contributing to these farmers’ poverty, and Gene Callahan of The Freeman concentrates on two:
In some cases a particular farmer could run his business profitably except that he is competing against others who receive some form of state-granted privilege.. This privilege could be a direct subsidy from their government, or a favorable trade agreement with a coffee-importing country. That is clearly unjust, but [Callahan] contend that the best way to address such injustice is to eliminate the favoritism, rather than trying to compensate for it.
We will concede the point that there is some corruption and local government issues at work in these countries. But this simply drives home the point that Fair Trade is a bad idea. Throwing money and premiums at the problem will not end any amount of corruption, and could in fact create more. If something is to be done it should be done through these channels—don’t mess with the economy.
The other reason is even simpler: there are too many coffee producers in the market. Trying to be a coffee farmer in South America is like trying to be a used car dealer in America: the market is highly concentrated, and it can be tough to generate business. The demand for coffee beans simply cannot keep up with the supply, and therefore some producers are suffering. Apparently the Fair Traders would rather pay a 5-cent-per-pound premium to keep a failed business in operation instead of encouraging farmers to seek other employment. Is that really fair? The left is correct about one thing: being a coffee farmer in South America is difficult, and it is impoverishing. But to see simple inequality as somehow “unfair” is ludicrous. Further, to encourage these farmers to continue in a poverty stricken industry is morally wrong and only perpetuates this problem. Consider the alternative: let the market play out and force some farmers out of business. The production will fall off, the price will go up, the coffee farmers make more money. Those who got out can get back in when demand rises again, or find other sources of income.
It’s ironic how liberals think nothing of bankrupting oil companies, who are making their money as the market directs it, but can’t sleep if coffee farmers in other countries aren’t making money. What happened to opposing windfall profits? Besides, isn’t it wrong for the U.S. to meddle in the affairs of other nations? Isn’t that what they keep saying about Iraq?
Callahan makes another great point in his article, citing the extreme level of co-dependency that the Fair Trade movement promotes, a movement that aligns itself with the left’s campaign to create dependency on government and dependency on others.
It is ludicrous to imagine that a social arrangement is sustainable in which anyone who chooses to persist in a money-losing occupation is entitled to be supported in his obstinacy by the rest of society.
“Fair Trade” is fair in name only; it does not address the true injustices in the coffee industry, but uses guilt to manipulate bleeding-hearts to purchase expensive coffee in order to sustain unsuccessful, impoverishing businesses. In a very real sense, “Fair Trade” actually feeds the poverty cycle, but telling these unsuccessful farmers, “you’re doing great; here’s an extra 5 cents per pound that won’t even cover your production costs. Please stay in this industry and continue to lose money.” Not only is “Fair Trade” unfair, it feeds the unnatural dependency of these farmers on government and strong-armed leftists.
We are fully aware that liberals who read this will say we are nothing more than cruel, cold-hearted conservatives—we must not love anyone. We must not care about anyone except the rich corporate swindlers. The fact of the matter is that by supporting the free market solution, we care more about the coffee farmer than any liberal could. They want these farmers to be stuck in a failing industry with the ultimatum of giving up a subsidy in favor of searching for more profitable work. That is not compassion.
These farmers, particularly in South America, should be growing corn or sugar cane to fuel the ethanol craze in countries like Brazil: in April of this year, Brazil’s fuel market reached fifty percent ethanol. The ethanol expansion in the region is a great business opportunity for coffee farmers: the demand is high, and supply cannot possibly keep up with demand. If we truly wanted to help these impoverished farmers, we should encourage them to pursue other crops or means of employment.
The ultimate irony of “Fair Trade” is simple supply and demand economics. Should the movement achieve its “ultimate goal” and keep these farmers in the coffee market, the supply continues to increase while demand remains constant; the market becomes more and more flooded, making it even harder to succeed. And of course, should they achieve the high price that “Fair Traders” are demanding for their coffee, the price increase will cause the demand to fall, meaning fewer sales for the farmers. In every way, “Fair Trade” is a losing proposition.
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